genevieve at work

hoka
set / commercial



▷ client: hoka
▷ year: 2021
▷ location: los angeles
▷ role: art director
▷ team: pd-maren jensen, prod-millenials


Hoka: Express Yourself Pack campaign.

A set built around the palette of the collection. Muted mid-tones and warm woods create a rich but minimal backdrop to let the shoes hold focus.